Privacy & Cookie Policy

1. Who we are

This website, PensionSacrifice, is available at https://pensionsacrifice.co.uk.

2. What data we collect

We do not require you to create an account or submit personal information to use our calculators. The following data may be collected automatically:

• Usage analytics via Google Analytics 4 (GA4) — anonymised data about pages visited, session duration, device type, and approximate location. No personally identifiable information is stored.
• Advertising via Google AdSense, which may serve personalised or contextual ads and use cookies to do so.
• Technical data — your IP address and browser user-agent are sent automatically when loading pages; this is standard web behaviour and not stored beyond short-term logs.

3. Cookies

• Analytics cookies — set by Google Analytics 4 to measure site usage. Non-essential; only placed with consent.
• Advertising cookies — set by Google AdSense to serve relevant ads. May track browsing across sites.

You can manage or withdraw consent by adjusting your browser cookie settings.

4. Third-party services

This site uses Google Analytics and Google AdSense, operated by Google LLC. Google may process data in the United States. See Google's Privacy Policy.

5. Data retention

Analytics data is retained for 14 months in Google Analytics, then automatically deleted. We do not store personal data on our own servers.

6. Your rights

Under UK GDPR you have the right to access, rectify, or erase personal data we hold about you. Contact CTDev to exercise these rights.

7. Changes to this policy

The latest version of this policy is always at https://pensionsacrifice.co.uk/privacy.